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Results: 176
Impact of Premium and Price Cuts on Consumer Purchase Intention
This study aims to compare the price cut and premium promotion with study moderators are discount depth size, product type, premium characteristics, and country effect (Indonesia and Taiwan). The experiment was designed as...
Published by: IGI Global
User Identity Hiding Method of Android
Yi Zhang
Jul 01, 2020
With an 86.1% global market share, Android takes the top spot smartphone operating system. Due to its open environment, Android suffers from various kinds of attacks, which cause a serious privacy leakage problem. To protect...
Published by: IGI Global
The Research of Social Network Analysis on College Students' Interactive Relations
Nowadays the number of college students' suicides are increasing for the insufficient social support or poor interpersonal relations. Furthermore, not much attention has been concerned to students' interpersonal relations when...
Published by: IGI Global
Behavior Analysis of Customer Churn for a Customer Relationship System
This article describes how the bank industry in Taiwan must function in today's tough and fiercely competitive domestic credit card market and subdued global market. Banks are increasingly emphasizing the importance of retaining...
Published by: IGI Global
A Prediction and Visual Analysis Method for Graduation Destination of Undergraduates Based on LambdaMART Model
Predicting graduation destination can help students determine their learning goals in advance, help faculty optimize curriculum and provide career guidance for students. In this paper, the authors first propose a prediction...
Published by: IGI Global
Steganalysis of AMR Based on Statistical Features of Pitch Delay
The calibrated matrix of the second-order difference of the pitch delay (C-MSDPD) feature has been proven to be effective in detecting steganography based on pitch delay. In this article, a new steganalysis scheme based on...
Published by: IGI Global
A New Resource Recovery Process for Refining Sludge Generated by a Paper Manufacturing Company
A new sludge processing method was developed by the Beta Company, a paper manufacturing company. The new method will shorten the time for transforming sludge into organic fertilizers, which will improve the process of handling...
Published by: IGI Global
Application of an Improved Clustering Algorithm of Neural Networks in Performance Appraisal Systems
Yun Yi
Feb 21, 2022
With the development of economic globalization, human resource competition has long become the key core of enterprise development and peer competition. Reasonably Formulating an enterprise’s employee performance appraisal...
Published by: IGI Global
Are the relationships between mental health issues and being left-behind gendered in China
BACKGROUND: While most existing studies reveal left-behind children (LBC) are prone to suffering from mental health issues, some other literature fails to develop a statistical significance between being left-behind and facing...
Application of CSK Encryption Algorithm in Video Synergic Command Systems
Video command and dispatch systems have become essential communication safeguard measures in circumstances of emergency rescue, epidemic prevention, and control command as, data security has become especially important. After...
Published by: IGI Global
Developmental Trajectory of the American Yacht Clubs
The yacht industry is one of the leading industries used to guide residents’ increase in consumption. This study analyzes the evolving spatial pattern of yacht clubs in the United States from 1900-2017, aiming to explore the...
Published by: IGI Global
Manipulating Temporal Cues and Message Concreteness for Deal Communication
Yi Liu
Apr 01, 2020
Online merchants often use social media to communicate deal messages to directed consumers, but they face the fundamental challenge of how to effectively communicate deal messages to these consumers using that medium. This...
Published by: IGI Global
The Impact of Risk-Aware Consumer Trust on CB E-Commerce Platforms and Purchase Intention
Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits....
Published by: IGI Global
A Cross-Cultural Perspective on the Blended Service Quality for Ride-Sharing Continuance
This research aims to elucidate the service quality factors influencing customer satisfaction with ride-sharing services. Particularly, this research compares Chinese and US consumers to identify the influence of national...
Published by: IGI Global
Intelligent Multiparameter Fiber-Optic Sensing for Ocean Observation
With the increasing needs for the protection of marine and fresh water environment, there is surging demand for effective technologies to monitor different environmental parameters. Among different new technologies, fiber-optic...
A Fuzzy Adaptive Firefly Algorithm for Multilevel Color Image Thresholding Based on Fuzzy Entropy
Multilevel thresholding image segmentation has always been a hot issue of research in last several years since it has a plenty of applications. Traditional exhaustive search method consumes a lot of time for searching the...
Published by: IGI Global
Westernization and Music in China during and after the Qing Dynasty
Anna Chen
Jan 30, 2014
Before the Revolution of 1911, China was a mighty empire dominated by various Chinese ethnic groups in different time periods. In particular, the Han people of the Tang1 and Ming Dynasty and the Man people of the Qing Dynasty2...
Published by: Faculty of Education
Effect of Technological Innovation Inputs on Global Value Chains Status
Under the backdrop of the continuous escalation of the Sino—U.S. trade friction, China's industrial development environment in global value chains (GVCs) has further deteriorated, research on the improvement GVC status of the...
Published by: IGI Global
Cantonese Children's Songs in Hong Kong
Lily Chen-Hafteck
Nov 19, 2013
A century of British colonial rule over a population of Chinese majority has resulted in a special culture of Hong Kong. While the local people have maintained a considerable amount of the traditional Chinese culture, a very...
Published by: Faculty of Education
The Study on the Store Image of Hypermarkets
Chiwei Chen
Jul 01, 2021
The purpose of this paper is to examine the important structures of store image and how to improve a hypermarket's store image to affect customer willingness to return. This study found that the greater shopping convenience, a...
Published by: IGI Global
Uncertainty analysis for propagation effects from statistical downscaling to hydrological modelingUncertainty analysis for propagation effects from statistical downscaling to hydrological modeling
To understand the water balance and environmental effects under climate change condition, hydrological models are always used to simulate the hydrological cycle and predict future scenarios by using global climate models (GCMs)...
The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing
The purpose of this study was focused on exploring the relationship among the fans’ preferences, fans’ para-social interaction, and fans’ word-of-mouth. A survey consisted of 21 items based on the literature review and developed...
Published by: IGI Global
Impact of Capabilities on Firm Value Offering in the E-Commerce Service Setting
E-commerce and online shopping have changed the retail environment. At present, companies rely on extensive customization of information systems and business processes in order to provide enhanced online customer service...
Published by: IGI Global
Business Analytics/Business Intelligence and IT Infrastructure
This is an empirical research investigating the impact of business analytics (BA) and business intelligence (BI) use, IT infrastructure flexibility, and their interactions on organizational agility. Synthesizing the systems...
Published by: IGI Global
The Influence of E-Book Teaching on the Motivation and Effectiveness of Learning Law by Using Data Mining Analysis
This paper studies the motivation of learning law, compares the teaching effectiveness of two different teaching methods, e-book teaching and traditional teaching, and analyses the influence of e-book teaching on the...
Published by: IGI Global
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